Simpex Electronic Inc.
Simpex: Top-class website performance with optimal search function and lightning-fast loading times
From a web shop with a data-intensive, slow search function to modern managed WooCommerce hosting with an optimized search function, 40% savings in unnecessary traffic thanks to spam blockers, and live updates of all products in stock via a custom API for a non-agile ERP system.
Overview: Redesign & high-performance hosting of an e-commerce store
Redesign and optimization of the website for high performance. Integration of an ERP interface for constantly synchronized inventory management and stock levels. Integration of Cloudflare to automatically crop images to size and save data volume, as well as Cloudflare Enterprise to block massive spam traffic. Activation of a customer-friendly search for faster loading speeds and live product search in seconds. Integration of Weglot for automatic translations in two additional languages.
Visibility on Google around
+ 66%
increased within the first 4 months
Superlative web shop: 1 online store, 3 WooCommerce sites
Simpex is a renowned online retailer in Switzerland offering products related to power supply, LED lighting technology, production technology, electromechanics, and more. The company also offers customized, high-quality system solutions. The website now includes more than 11,000 products in French, English, and German. This means a high data load due to the large number of products, as well as enormous traffic from customers searching for the right item in the online store.
The main problem with the old website was its poor performance, unnecessary traffic due to massive spam, and a search function that slowed down the site's performance.
The next logical step was to relaunch the web shop, focusing on high performance and improved UX, providing live updates on existing products, and integrating a customized ERP interface for the merchandise management system. The goal was to massively increase the performance of the site, switch merchandise management to real-time updates, and offer web shop visitors an intelligent search function that quickly leads them to their desired product.
Resource-efficient data transmission
strategy
Website planning on WordPress and WooCommerce, integration of ERP & Algolia
Managed WordPress & WooCommerce Hosting
- Managed hosting on WordPress & WooCommerce for online stores
- Programming of an ERP interface for goods management and search filters
- Integration through search by Algolia
implementation
Customizing usability and live search, integrating Cloudflare & Cloudflare Enterprise
Faster search, higher loading speed
- Automatic cropping of images to web size by Cloudflare
- Installation of Cloudflare Enterprise to block spam and increase loading speed
optimization
Reviewing user behavior, replacing Elastic Search with Algolia, activating powerful
Adaptation and updating of the web shop
- Analyzing user behavior and searches
- Optimizing the website for UX and performance
- Replacing search with Algolia for faster search results
All products in stock: Integration of ERP interface
We have been working with Simpex as a WordPress agency for two years and are constantly optimizing the site. To do this, we analyze user behavior and continuously review which functions can be optimized.
To maintain an overview of all products, we have completely reprogrammed the ERP interface to receive live updates on all existing products. The advantage: the update only needs to be entered in one WooCommerce store in one language and is automatically transferred to the other languages. The interface continuously synchronizes which products are in stock and transfers the data to the web store and search function.
Our system also offers the option of calculating prices per customer when they log in. Long-term customers thus receive discounts tailored specifically to them. Prices that are not publicly displayed can also be programmed in this way.
Together with this:matters GmbH, we successfully implemented our WordPress and WooCommerce site from conception to development. They understood exactly what we needed and contributed great ideas that exceeded our expectations. Communication was always clear and direct. They took care of every detail, which made the project run very smoothly. We are impressed by their technical knowledge—our website not only looks good, but is also fast, secure, and easy to use.
We particularly like how committed this:matters GmbH is. They kept us constantly informed and were always willing to go the extra mile to ensure we were satisfied.
Simpex Electronic Inc.
Smart search: Implementation of Algolia search
To set up a smart and powerful search function and synchronize it with WooCommerce, we decided to use Algolia. The old Elasticsearch search function ran on an external server, was not optimized for WooCommerce, and consumed too much data volume and time.
Algolia, on the other hand, is directly integrated into the WooCommerce store and offers AI-powered index search that regularly updates all existing products and quickly finds the right items for each customer. As a Weglot partner, we have also built an integration for different languages in Algolia, so that only one index is needed.
Programming this is a complex process that requires a great deal of expertise and a targeted approach, with over 11,000 products in three languages.
website loading time
> 903 ms
RUM (Real User Monitoring)
Power to the third power: Cloudflare Enterprise for high performance
As a Cloudflare partner, it was important for us to integrate Cloudflare in order to optimize the performance of the site to a high degree. Cloudflare works in several areas at once. Images are automatically cropped on the fly and adapted to the website. This saves an incredible 30 GB of data within 24 hours.
Cloudflare Enterprise also enabled us to block 40% of unwanted spam and bot traffic. That means 40% of traffic that is now fully available to Simpex customers instead of bots from the internet.
This not only conserves resources, but also boosts website performance, which is essential for a web shop with 11,000 products!
The results are impressive: the user experience on Simpex.ch has improved significantly, the search options are modern and always up to date, and the site delivers unbeatable performance!
No more abandoned carts, but many satisfied customers!
Further references
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in Switzerland