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News and trends from the web: Your briefing

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Through our work, we are always at the forefront of the latest developments on the web.
Here in our blog, we record everything you need to know about trends in online marketing.

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New Hosting Foundation, Smarter Optimizer & Dr.FLARE Reloaded - Performance Redefined

Hosting and Security

New Hosting Foundation, Smart Optimizer & Dr.FLARE Reloaded: Performance Redefined

At this:matters, performance has always been central – and with our new hosting infrastructure …

Kevin Kyburz

Kevin Kyburz

PHP 8.4 Cover Image

Development

PHP 8.4: New Features and Improvements for the Programming Language

The latest version of PHP, 8.4, brings exciting innovations, including Property Hooks, …

Kevin Kyburz

Kevin Kyburz

Multilingual WooCommerce with Weglot

WordPress

Multilingual WooCommerce: Reaching International Customers with a WordPress Shop in Multiple Languages

A multilingual WooCommerce shop may seem complicated at first glance, but with the right …

Kevin Kyburz

Kevin Kyburz

A Message to Our Customers thismatters

News from this:matters

An update for our customers

We are already three weeks deep into the new year – we hope you …

Kevin Kyburz

Kevin Kyburz

Marketing 101 Blog Post

Digital Marketing

Marketing Fundamentals – Marketing 101

Marketing forms the heart of every successful enterprise. But what does this term encompass, and why …

Kevin Kyburz

Kevin Kyburz

304 Status Code

Hosting and Security

What is the meaning of HTTP status code 304?

The HTTP status code 304, also known as «304 Not Modified», is an important component of …

Kevin Kyburz

Kevin Kyburz

Nameserver Blog post cover image

Hosting and Security

What are name servers and what functions do they perform? 

Name servers are the heart of the internet. You could compare them to the "telephone operator" ...

Kevin Kyburz

Kevin Kyburz

WordPress 6.4 blog post

WordPress

WordPress 6.4 – All the latest news at a glance

The excitement is building for all WordPress users! The anticipated update to WordPress 6.4 "Shirley" is...

Kevin Kyburz

Kevin Kyburz

Cloaking blog post

SEO

What is cloaking and how is it used in SEO?

Cloaking refers to a method in which search engines and users ...

Kevin Kyburz

Kevin Kyburz

WooCommerce is new Woo

Development

WooCommerce becomes Woo: A new brand identity

WooCommerce, the widely used e-commerce platform, has taken a significant step in its brand development: it has...

Kevin Kyburz

Kevin Kyburz

Internal links SEO cover image

SEO

Internal links – definition, advantages, and strategy

When it comes to optimizing your website, internal links are a tool that...

Kevin Kyburz

Kevin Kyburz

SEO measures Cover image

SEO

Effective SEO measures: Better ranking for your website

Effective website ranking is more than just a desire; it is a ...

Kevin Kyburz

Kevin Kyburz

Customer Journey Cover Image

Digital Marketing

User journey: Create a positive website user experience

A successful website is not just about attractive design or fast loading times. The ...

Kevin Kyburz

Kevin Kyburz

B2B Marketing Cover Image

Digital Marketing

What is B2B marketing? Strategies and examples for reaching businesses

Today's business world is more complex and interconnected than ever before. With digitalization and globalization ...

Kevin Kyburz

Kevin Kyburz

302 Redirect Blog Post Cover Image

Hosting and Security

HTTP status code 302 redirect – definition and setup

The HTTP status code 302, also known as "302 redirect" or "302 forwarding," is a temporary redirect status. ...

Kevin Kyburz

Kevin Kyburz

Cloudflare

Hosting and Security

What exactly is Cloudflare, and what advantages does it offer?

Speed and security are essential requirements for a successful website today. Every millisecond and ...

Kevin Kyburz

Kevin Kyburz

WordPress Images Import Cover Image

WordPress

Create & integrate a WordPress favicon | Instructions

Favicon – a term that may not be immediately familiar to everyone. A favicon is ...

Kevin Kyburz

Kevin Kyburz

Cover image Cloudflare Ray ID Blog post

Hosting and Security

What is the Cloudflare Ray ID?

The Cloudflare Ray ID is a unique identifier generated by Cloudflare to identify individual ...

Kevin Kyburz

Kevin Kyburz

Marketing Strategy Cover Image Blog Post

Digital Marketing

Content marketing strategy: Reach your target audience with high-quality content

When scrolling through the endless stream of digital information, whether on social media or ...

Kevin Kyburz

Kevin Kyburz

Man with laptop writing a marketing concept

SEO

Off-page optimization (2023): definition, measures, and tools

In 2023, in a dynamic, digital ecosystem, it is inevitable that you will ask yourself which ...

Kevin Kyburz

Kevin Kyburz

Website relaunch blog post

SEO

Website relaunch: 10 steps + SEO checklist

Now more than ever, a company's digital presence is crucial to its success. ...

Kevin Kyburz

Kevin Kyburz

Search intent

SEO

Understanding keyword search intent: Optimize content in a targeted manner!

In today's digital world, it is no longer enough to simply be visible ...

Kevin Kyburz

Kevin Kyburz

Local SEO Red pin shows on map

SEO

Local SEO: Gain visibility in your local area

In digital marketing, local SEO, or local search engine optimization, has become a crucial tool for ...

Kevin Kyburz

Kevin Kyburz

Blog post SEO versus SEA

SEO

SEO vs. SEA: Which strategy is the right one? Comparison and differences

If you are involved in digital marketing, you are surely familiar with the terms SEO and ...

Kevin Kyburz

Kevin Kyburz