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News and trends from the web: Your briefing
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Through our work, we are always at the forefront of the latest developments on the web.
Here in our blog, we record everything you need to know about trends in online marketing.
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Your monthly digital briefing

New Hosting Foundation, Smart Optimizer & Dr.FLARE Reloaded: Performance Redefined
At this:matters, performance has always been central – and with our new hosting infrastructure …

PHP 8.4: New Features and Improvements for the Programming Language
The latest version of PHP, 8.4, brings exciting innovations, including Property Hooks, …

Multilingual WooCommerce: Reaching International Customers with a WordPress Shop in Multiple Languages
A multilingual WooCommerce shop may seem complicated at first glance, but with the right …

An update for our customers
We are already three weeks deep into the new year – we hope you …

Marketing Fundamentals – Marketing 101
Marketing forms the heart of every successful enterprise. But what does this term encompass, and why …

What is the meaning of HTTP status code 304?
The HTTP status code 304, also known as «304 Not Modified», is an important component of …

What are name servers and what functions do they perform?
Name servers are the heart of the internet. You could compare them to the "telephone operator" ...

WordPress 6.4 – All the latest news at a glance
The excitement is building for all WordPress users! The anticipated update to WordPress 6.4 "Shirley" is...

What is cloaking and how is it used in SEO?
Cloaking refers to a method in which search engines and users ...

WooCommerce becomes Woo: A new brand identity
WooCommerce, the widely used e-commerce platform, has taken a significant step in its brand development: it has...

Internal links – definition, advantages, and strategy
When it comes to optimizing your website, internal links are a tool that...

Effective SEO measures: Better ranking for your website
Effective website ranking is more than just a desire; it is a ...

User journey: Create a positive website user experience
A successful website is not just about attractive design or fast loading times. The ...

What is B2B marketing? Strategies and examples for reaching businesses
Today's business world is more complex and interconnected than ever before. With digitalization and globalization ...

HTTP status code 302 redirect – definition and setup
The HTTP status code 302, also known as "302 redirect" or "302 forwarding," is a temporary redirect status. ...

What exactly is Cloudflare, and what advantages does it offer?
Speed and security are essential requirements for a successful website today. Every millisecond and ...

Create & integrate a WordPress favicon | Instructions
Favicon – a term that may not be immediately familiar to everyone. A favicon is ...

What is the Cloudflare Ray ID?
The Cloudflare Ray ID is a unique identifier generated by Cloudflare to identify individual ...

Content marketing strategy: Reach your target audience with high-quality content
When scrolling through the endless stream of digital information, whether on social media or ...

Off-page optimization (2023): definition, measures, and tools
In 2023, in a dynamic, digital ecosystem, it is inevitable that you will ask yourself which ...

Website relaunch: 10 steps + SEO checklist
Now more than ever, a company's digital presence is crucial to its success. ...

Understanding keyword search intent: Optimize content in a targeted manner!
In today's digital world, it is no longer enough to simply be visible ...

Local SEO: Gain visibility in your local area
In digital marketing, local SEO, or local search engine optimization, has become a crucial tool for ...

SEO vs. SEA: Which strategy is the right one? Comparison and differences
If you are involved in digital marketing, you are surely familiar with the terms SEO and ...
