Lamero-Tech Inc.
Modern WooCommerce redesign for optimal service presentation and quick sales transactions
From a chaotic website with no focus on expertise, a slow search function in the shop, and confusing navigation, to a graphically appealing design that highlights customer-specific services and suggests matching products in the shop.
Overview: Redesign & highly optimized shop solution for consulting & sales
Redesign of the website to highlight services, optimize the WooCommerce online store, and significantly improve the user experience. Optimization of the WooCommerce site for the ERP interface for faster loading speeds. Integration of Cloudflare Enterprise to enable faster purchases and block spam bots. Integration of an intelligent search function in the store to provide smart product suggestions.
Bounce rate
– 30%
With clear call-to-action elements and a revised menu navigation, visitors are also happy to click on a second page.
Consulting & Planning & Shop: 1 website, many offers
Lamero Tech is a young company from Switzerland that not only manufactures and sells floor lamps, but also offers planning and consulting services for professional lighting in the B2B sector. This includes customized solutions for indoor and outdoor lighting, office and project lighting, and LED lighting. In addition, the company offers lighting refurbishment and energy efficiency calculations for its customers.
The main problem with the old website was its lack of clarity, confusing navigation, inappropriate images, difficult-to-understand content, and a lack of focus on consulting and planning individual solutions. The company's expertise was not apparent, and the shop was at the forefront.
Modern web design & high performance
Our next step was a complete redesign of the website with clear brand guidelines, an update of the content to highlight the services, and an improvement in performance through a highly optimized search function and the blocking of spam traffic.
Available products are now filtered so that they are updated as individual or package products, preventing unnecessary synchronization.
The aim was to significantly increase the user-friendliness of the site, make the design more emotionally appealing through the use of images, and clearly highlight the client's expertise through better content placement. We also adjusted the navigation in the top menu to make the most important pages (About Us, Shop, and Contact) more easily recognizable.
Modern web design & high performance
strategy
Implementation of web design on WordPress and WooCommerce, optimization for ERP interface
Managed WordPress & WooCommerce Hosting
- Managed WordPress and WooCommerce hosting
- Implementation of modern design and consistent branding
- Optimization for the ERP interface and improvement of the search function for higher performance and minimization of unnecessary synchronizations
implementation
Upgrade of user-friendliness, integration of Cloudflare Enterprise
Faster search, better user-friendliness
- Reduce spam and protect against AI bots with Cloudflare Enterprise
- Improvement of search for suitable product suggestions
optimization
Use of appealing images, updating of content
Optimization of web shop & website
- Integration of emotionally appealing images that reflect the customer's offerings
- Upgrade of content to make all services visible at a glance
From the very beginning, our collaboration with this:matters has been characterized by exciting and informative exchanges, constructive suggestions, and swift implementation. Among other things, this:matters successfully guided us through a redesign process, demonstrating a deep understanding of our multifaceted range of services, which span multiple divisions in four countries, and translating this into appealing page templates. We also feel that this:matters is the right partner for all SEO issues. In addition, this:matters has also optimized a lot under the hood, so that our pages now load faster and are easy to find. The collaboration is a lot of fun and we always feel that we are taken very seriously and are in good hands.
Walter Weber
CHROMOS Group Inc.
Increase capacity through efficient ERP
As a WordPress agency with several managed WooCommerce hosting clients, we have gained extensive experience over the past few years in optimizing ERP interfaces to significantly improve website performance.
For Lamero Tech, this was the linchpin of the redesign. Here, we worked with the ERP agency to reduce synchronization with the existing Comatic ERP to a minimum in order to save server capacity, tailor product updates precisely to customer needs, and increase performance.
In addition, the system allows prices to be adjusted according to customer group when they log in. Electricians receive industry-specific discounts, while end customers only see the full price.
website loading time
> 571 ms
RUM (Real User Monitoring)
Goodbye spam! Cloudflare Enterprise for ultimate performance
As an official Cloudflare Enterprise Partner, it was important to us to optimize the site's performance speed so that:
- Customers can simply click through
- Find your desired product in no time with an optimal search and
- the purchase process is as simple as possible.
Cloudflare Enterprise contributes to this in various ways. On the one hand, malicious spam is blocked, preventing it from slowing down the website. In addition, bots that place false orders are detected early on and efficiently stopped.
Further references
Digital relaunch of Chromos Group AG
in Switzerland