Market Index AG
UX redesign for optimal navigation and performance
From an unclear user experience (UX), an overloaded user interface (UI), and slow performance to a clear WordPress website with fast loading speeds, on-the-fly image optimization for mobile and desktop, and a clear layout of the home page for easy navigation.
Overview: UX redesign of the website
Redesign of the UX and UI for the Marktindex website. Programming of a high-performance WordPress template and removal of unnecessary plug-ins and code. Optimization of the view for mobile and desktop. Reduction of image sizes and integration of white space for a better overview of articles. Prevention of spam through Cloudflare Enterprise and managed WordPress hosting for optimal performance.
Clicks on Google search results
+ 20%
Thanks to improved performance, Google can crawl the website faster and visitors have a better user experience.
Magazine-style advertorials with modern design and fast loading speed
Marktindex.ch is a Swiss entertainment medium that keeps readers up to date with articles on lifestyle, leisure, family, weddings, hotels, business, vehicles, and building and living.
The articles consist exclusively of advertorials and each represent a company. For this reason, the redesign focused on easy website navigation, long reader retention times, and the highest possible click-through rates.
The old website appeared cluttered due to large images, poorly recognizable titles, and little spacing. The modular design (WPBakeryPage Builder) of the site also slowed down performance and led to long loading times. Many plugins were unnecessary and further reduced performance, which in some cases led to high bounce rates.
The next logical step was to make the web design clearer and more relaxed, as well as significantly improving performance. The aim was to offer visitors a better design experience on the website, inspire them to read the advertorials, and guarantee advertorial customers an increasing number of leads.
Optimization for mobile and desktop
strategy
Setting up managed WordPress hosting, programming a powerful template, integrating Cloudflare Enterprise
Preparing for WordPress
- Migrating the old website to our own this:matters server and programming a high-performance WordPress theme
- Removing unnecessary, slowing code and plug-ins
- Integration of Cloudflare Enterprise to reduce spam and increase loading speed
implementation
Optimization of the UI through modern design, smaller images, and improved navigation on mobile and desktop devices
Customizing the UX and UI design
- Automatic cropping of images to suitable web size
- Optimization of the theme for mobile and desktop viewing
- Customize the design with more white space, categories, and vivid images.
- simpler, faster navigation for visitors
optimization
DIY content upload
Manual content management
- Content can be uploaded by the market index team itself.
Easy navigation between versatile categories
Native advertising and advertorials thrive on presenting company information in such a way that it appears like a magazine article—but not like advertising.
The requirement for the UX redesign for Marktindex was to give the content a journalistic look and feel and to give the home page the flair of a lifestyle magazine. Categories are easily visible by scrolling down (family, wedding, business, etc.), but readers can also click on them in the main menu to browse through the content from there.
Appealing content in images and text
Images should be vivid and complement the text perfectly so that visitors get a positive impression of the companies presented. To achieve this, we have used rounded corners instead of sharp corners for the images and highlighted the titles of the advertorials more clearly.
In addition, the design has been adjusted to leave more space between posts, images are automatically cropped to web size when uploaded, and the home page and subpages now look clearer.
website loading time
> 751 ms
RUM (Real User Monitoring)
Performance upgrade with Cloudflare Enterprise
In order to significantly increase the performance speed of the content-heavy and code-intensive website, we rebuilt the outdated and poorly developed website from scratch.
Everything except the content was deleted. Thanks to the new, clean programming and the selection of high-performance plugins for support, the website not only loads faster than before, but is also quicker to use in the backend.
This guarantees an optimal user experience for readers, easier operation for the Marktindex team, and a larger number of visitors for advertorial customers.
Further references
Modern WooCommerce redesign for optimal service presentation and quick sales transactions
From a poorly implemented CI & CD and slow loading speed to a modern WordPress website that unites all Chromos AG companies in one web design and delivers rapid performance.
Brand new redesign for high-end musical products
From a poorly implemented CI & CD and slow loading speed to a modern WordPress website that unites all Chromos AG companies in one web design and delivers rapid performance.
Simpex: Top-class website performance with optimal search function and lightning-fast loading times
From a poorly implemented CI & CD and slow loading speed to a modern WordPress website that unites all Chromos AG companies in one web design and delivers rapid performance.
in Switzerland