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Create & integrate a WordPress favicon | Instructions

Written by Kevin Kyburz

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Favicon – a term that may not be immediately familiar to everyone. A favicon is a small, iconic image that represents a website. It is usually a smaller version of the logo or another distinctive image that represents the identity of a website. 

You'll see it not only in browser tabs, but also in bookmarks, on Google, in your browser's address bar, and in other places, depending on which browser you use.

Why is a favicon important for your WordPress website?

A favicon may seem small, but it plays a crucial role in strengthening your website's brand identity. An appealing favicon offers:

  • Recognition value: When multiple tabs are open, users can quickly identify your website by its favicon.
  • Professionalism: A favicon gives your website a professional appearance and shows that you pay attention to detail.
  • Brand trust: A consistent and recognizable favicon can increase trust in your website and brand.

How do I create and integrate a favicon in WordPress?

In this tutorial, you will learn step by step how to create and integrate a favicon for your WordPress website. From the basics of creation to technical integration, after reading this article, you will be well equipped to have your own favicon and take full advantage of the benefits it brings. 

Chapter 1: Basics of Favicons in WordPress

You've probably noticed the little icon that appears in your browser tab when you visit a website. This tiny but powerful image is known as a favicon. But why is it so important, especially for WordPress websites?

What is a favicon and why is it important for your website?

A favicon, short for "favorite icon," is a small, square image that usually represents a website's branding or logo. For WordPress websites, which often focus on branding and individual presentation, the favicon can play a key role. 

It not only serves as identification, but also gives your site a more professional appearance. Imagine how many tabs are open in an average browser. Your favicon allows users to recognize your website at first glance.

In addition, WordPress websites that do not have their own favicon will have the WordPress logo set as their favicon. This definitely does not look professional.

How important is the favicon for the user experience?

A well-designed and easily recognizable favicon can improve the user experience on several levels:

  • Quick navigation: When many tabs are open, users can quickly return to your website using the favicon.
  • Familiarity and consistency: A recurring favicon creates a sense of familiarity for returning visitors.
  • Aesthetics: An appealing favicon adds an extra layer to the overall design and aesthetics of the website, enhancing the overall user experience.

The role of a favicon in your website's brand identity.

A favicon is not just a nice extra feature, it plays an essential role in brand identity and presentation. Even in a sea of tabs, your brand remains present and visible. Just like colors, fonts, and logos, the favicon helps communicate a consistent brand message.

A well-designed favicon shows that you have thought about every detail of your website and strive for high standards. The favicon may be small, but it has a big impact on your visitors' perception and experience. In the rest of this tutorial, we will take a closer look at how you can make the most of this powerful tool.

Chapter 2: Creating a favicon

Before we dive into the technical details of WordPress, we naturally need an appealing favicon. There are various tools and methods that can be used to create a favicon. In this chapter, you will learn how to create an effective favicon design for your WordPress website.

The various options for creating a favicon

There are many tools and platforms that can help you with design:

  • Graphic design software: Programs such as Canva, Adobe Illustrator, or Photoshop enable the creation of high-resolution favicons with custom designs.
  • Online favicon generators: There are many online tools designed specifically for creating favicons. You can simply upload an image and it will be automatically converted into a favicon.
  • Favicon WordPress plugins: There are even special WordPress plugins that help you create and integrate favicons. This is particularly useful for those who are not so tech-savvy.

Step-by-step guide to creating a favicon design

  1. Analysis and concept: Think about what your brand or website represents. A favicon should be clear and recognizable, even when small.
  2. Create the design: Use graphic design software or an online generator to create the image.
  3. Test the design: Reduce the size of the image to ensure that it is clearly recognizable even when small.
  4. Optimize for different platforms: Ensure your favicon looks good on both desktops and mobile devices.

Recommended sizes and formats for favicons

  • Standard size: The most common format for a favicon is 16 × 16 pixels. This is displayed in most browser tabs.
  • Additional sizes: It is also advisable to create larger favicons with 32 × 32, 48 × 48, and 64 × 64 pixels, especially for Apple Touch Icons and larger displays.
  • Formats: The most commonly used format is .ico. However, it is also possible to use .png or .jpg. If you want a transparent background, .png is preferable.

Favicon WordPress download tip: Ensure you download a high-quality version of your favicon to ensure compatibility and clarity across all devices.

Chapter 3: Manually integrating a favicon in WordPress

Once we have created the perfect favicon, the next step is to integrate it into your WordPress website. There are several ways to integrate a favicon – here we will first show you the manual method. This process may seem a little technical, but with these instructions you are sure to succeed.

Step 1: Upload the favicon to your WordPress media library

  1. Log in to WordPress: Log in to your WordPress dashboard.
  2. Navigate to the media library: In the left-hand menu, you will find the item "Media." Click on it.
  3. Upload favicon: Click on "Add files" and select your favicon. Once it has been successfully uploaded, you will be shown a URL for this file. Copy this URL.

Step 2: Add the favicon code to your theme's header.php file.

  1. Navigate to the Theme Editor: In the left menu, go to "Design" and then to "Theme Editor."
  2. Find header.php: In the right-hand pane, you will see a list of PHP files. Click on "header.php" or "header template."
  3. Favicon-Code einfügen: Suche den Bereich kurz vor dem schliessenden </head>-Tag. Füge den folgenden Code ein: 
<link rel="icon" href="DEINE_FAVICON_URL" type="image/x-icon" />
  1. Replace "YOUR_FAVICON_URL" with the URL you copied from your media library earlier.

Step 3: Check and test your new favicon

  1. Open your website: Go to your website and refresh the page.
  2. Check the favicon: The favicon should now appear in your browser's tab bar next to your website's name.
  3. Test on different devices: Since favicons can be displayed differently on different devices and browsers, it is advisable to check them on mobile devices and different browsers.

Chapter 4: Integrating a favicon into WordPress with Elementor

Elementor is one of the most popular page builder plugins for WordPress. Many users choose Elementor because of its ease of use and flexibility. Elementor has largely automated the process of adding a favicon, eliminating the need for manual coding. 

Step-by-step guide to adding a favicon to your Elementor-built WordPress website

  • Log in to WordPress and open Elementor: Log in to your WordPress dashboard and go to the Elementor section in the left-hand menu.
  • Go to the site settings area: Click on "Site Settings" in the dashboard.
  • Navigate to the "Site Identity" section: Here you will find options for defining your website identity, including the favicon.
  • Upload favicon: Click on the favicon field and upload your prepared favicon. Elementor will automatically insert the necessary code into your website, so you don't have to add anything manually.
  • Save changes: Click on "Save changes" or the corresponding save icon to ensure that all new settings are applied.

Adding a favicon to a WordPress website created with Elementor is a simple process. By following the steps and tips above, you can ensure that your favicon displays correctly and strengthens your website's brand identity.

Conclusion

A favicon is more than just a small icon; it is a critical part of every website's brand identity. It influences the user experience and creates recognition value. 

Thanks to tools such as Elementor and clear instructions, any business can successfully integrate a favicon into its WordPress website. A professionally designed and correctly integrated favicon leaves a lasting impression on visitors and highlights the professionalism and authenticity of a website. 

Kevin Kyburz

Kevin Kyburz

Founder and CEO

From my very first steps on the internet, I was overwhelmed by the unlimited possibilities. Twenty years have passed since then, and my interest has not waned in the slightest. Today, I combine my passion for SEO, marketing, and WordPress within this:matters.