What is SEO? Search engine optimization explained
Do you feel the same way? It immediately brings back memories of the old movie "Die Feuerzangenbowle," in which Professor Bömmel looks around in disbelief and...
SEO
Search engine optimization (SEO) is the process of improving a website's visibility in the organic search results of search engines such as Google. Discover "this:matters," the SEO agency that offers more than just rankings. Our team of experts will take your brand to the top with tailor-made strategies. We focus on sustainable growth, transparent communication, and measurable success. With in-depth market knowledge and a targeted approach, we transform your SEO goals into visible results.
We offer the following services in the field of SEO
The A-Z of redirects: How do they work and what types are there?
Redirects are essential for navigating the internet, even though they often go unnoticed. They act as silent signposts, efficiently guiding us from one website to another...
Google's John Müller: Nothing compensates for a lack of relevance in rankings
John Müller from Google has made another succinct comment on the topic of SEO and Google rankings. On Mastodon, he stated: "There is no ranking factor that compensates for a lack of relevance or missing ...
Google refutes the "index bloat" theory
John Müller from Google refutes the theory of "index bloat" by explaining that there is no limit to the number of pages indexed per website. In a...
Google: Indexing content is becoming increasingly difficult for most websites
Google recently pointed out that it is becoming increasingly difficult for most websites to have their content indexed. This is mainly due to the increased amount of content ...
Google ends support for sitemap ping and explains the use of lastmod
Google has announced that it will discontinue support for submitting sitemaps via ping in six months. Sitemap ping, an unauthenticated REST method for submitting sitemaps, was last used...
Google recommends the use of semantic HTML
The use of semantic HTML can help Google better understand web pages. However, semantic HTML is not a ranking factor. Semantic HTML to improve the understanding of web pages ...
What is the crawling budget and why is it important for SEOs?
The laws of search engine optimization state that if your website is not indexed by a search engine, it cannot rank. If your website does not rank, it cannot...
Googlebot: How Google's web crawler works
With a market share of just under 87 percent, Google is the most popular search engine worldwide. In Switzerland, almost 91 percent of all users use Google as their search engine. This ...
What is robots.txt and how is it used?
Robots.txt is an important text file that is stored on a website's server and tells search engine crawlers which areas and pages of a website they can visit and include in their...
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